Qatar has also used several Media relations tools to convey their key messages to the world. The country’s biggest newspaper Gulf Times has published numerous articles and reports on Qatar’s Bid extending full support to the bid. Through press conferences and press releases, the bid committee has tried to attract world’s attention on Qatar and bring it in the spotlight. The major challenge for Qatar was to convince the world that inspite of its small size; the country is capable of holding an unforgettable experience. Qatar 2022 Bid Committee chairman Sheikh Mohamed bin Hamad al-Thani, said as the delegation left Doha for Zurich: “The submission of our bid book in Zurich is a historic moment for Qatar and its people. I am here not only on behalf of the government of Qatar and all those involved in the game of football; I am here to represent the dream of each and every single boy and young girl of Qatar.” Hassan al-Thawadi, the CEO of the Qatar 2022 Bid Committee, added: “Qatar 2022 would be a tailor-made, compact FIFA World Cup with stunning stadiums and seamless transportation. The bid book demonstrates our capacity to host a completely unique FIFA World Cup; one that will enable fans to see more than one match in a day as no stadium will be more than an hour apart by public transport. Fans will also be able to stay in the same accommodation throughout the tournament, saving them time and money. And by 2022, Qatar will have approximately 110,000 hotel rooms and serviced apartments, 90,000 of which have been guaranteed for FIFA’s use during the 2022 FIFA World Cup.”
Qatar’s bid has gained momentum lately, especially with Blatter saying that it’s about time the World Cup is hosted by an Arab country. The stage is now set for an exciting run-up to the FIFA executive committee vote in December. Speaking in following the handover of Qatar’s bid book to FIFA president Sepp Blatter, Sheikh Mohammed spoke of the “honor and responsibility” of representing the Middle East in the contest. “I’m here not just representing myself, I’m here representing a huge population that has so much hope for the success of this bid,” the 23-year-old told INSIDER.
Sheikh Mohammed said the revolutionary stadium cooling systems unveiled by the bid team in recent weeks represented an environmentally friendly “solution” to the problem of Doha’s searing heat. “It controls the temperature to a peak performance level, which is 27 degrees Celsius. What we’re presenting is a perfect bid that can be presented in June or July according to FIFA’s regulations.” He added that the technology would allow Qatar to host the tournament “on any day of the year".
Thus the use of media relations like press conferences, interviews, press releases and several other online media has enabled both countries to get their message across to a large number of people; not only in their respective countries but to the world at large. Celebrities and high officials were interviewed on their respective country’s bid and thus media relations also served the purpose of endorsements for the two countries thereby enhancing their public relations campaigns.
Written by: Alanoud Al hajri
Written by: Alanoud Al hajri
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